Heart Logo to High Fashion: Comme des Garçons Play Story

The Woman who Refused to Make Pretty Clothes

Courage is not always apparent. It can be seen in a piece or silhouette of clothing. It may also show up when someone decides to tear down all that the fashion world considers beautiful.

Rei Kawakubo founded Comme des Garçons Play, a Japanese fashion label, in Tokyo, in 1969. Her vision was so radical that when her 1981 Paris collection debuted, critics referred to it as “Hiroshima Chic”, and not in a complimentary manner.

Kawakubo didn’t care. Her clothes were dark, deconstructed, and intentionally uncomfortable. Her clothes expressed her thoughts. Was she asking another question? What happens when all the tricks of fashion are stripped away, and everyone is obsessed with perfection and glamour?

The event was a revolution. Comme de Garcon is one of the most respected fashion houses in the world. Kawakubo didn’t earn her position among the greatest designers by adhering to rules, but by rejecting their existence.

In 2002, something was missing.

Why Comme des Garçons Play Was Born in 2002

CDG’s main collection has always and will continue to be expensive and difficult to put on. Prices begin at $500. Silhouettes and clothing that challenges your body. Fashion for those who see clothing as art.

In Tokyo, New York City and London, young people built their identities based on what they wore. Street culture is catching up with high fashion. Rei Kawakubo took notice. Rather than watching from a distance, she made an unexpected decision that shocked her entire industry. She started a Comme des Garçons Play. It was not deconstructed. It wasn’t confrontational.Kawakubo’s “Play” was no mistake. She was sending a message. The clothes could be worn on Tuesdays without any explanation. The critics thought that it was a concession. It was a commercial decision. It diluted all of what CDG had built. This is not true.

Rei Kawakubo’s name was recognized. People took notice when the name appeared on a $100 white tee shirt.

The Heart With Eyes — A Logo That Needs No Words

The sketch by Filip Pagowski, a Polish artist, was the perfect image to represent CDG Play. The image was a heart with two eyes that were mismatched. This is anything but simple.

The heart logo was not created to be cute. Instead, it was designed to have personality. Its eyes are uneven and have a distinct look. Kawakubo’s works are characterized by their unmistakable, unpredictability and slight off-centerness. They don’t shout at you. Instead, they only watch you from the left side of your chest.

The placement is crucial. Place it over the heart on the left chest. Do not place it in the center of the back, or all over the front like a billboard. Instead, it should be small and confident, as though it belongs to the wearer.

Restraint is what made the heart logo so popular. It has transcended all fashion boundaries. It’s been spread from the sidewalks and streets of Paris, to artists who are well-known, to someone that only discovered Comme de Garcons one month ago. CDG play is the most Rei Kawakubo in that respect.

The Complete Comme des Garçons Play Collection

CDG Play’s product line is kept simple and uncluttered. This collection features the heart logo, premium materials, and an optimal fit.

CDG Hoodie: The Uniform of the Unbothered

There is a type of person who does not dress to be noticed and somehow always gets noticed anyway. The Comme des Garcons play hoodie was made for that person. This heavyweight cotton hoodie features a heart-shaped design on the left chest. It is available in white, black, grey and seasonal colors. This piece gets better the more you wear it. You reach for it automatically, without even thinking about it. It will never disappoint you.

Comme des Garcons Shirt: Where It All Starts

The Comme des Garcons Play t shirt  is ideal for those days when you don’t feel like talking, but want to express your feelings. CDG Screen Print Tees are for CDG fans who want to add visual excitement. The shirts are made from high-quality cotton and are cut in a relaxed, yet intentional style. They will last for years because they don’t follow any trends.

CDG Converse: The Sneaker That Changed the Collab Game

In 2009 the two icons created the longest-lasting sneaker collaboration ever. With the same quiet confidence as before, the heart is placed. Both brands are timeless. Chuck70 is still relevant today after over a century. The Converse Play Comme des Garcons brand has been relevant since 2002. They create something that does not need to be trendy to justify its existence.

Play converse High Top by Comme des Garcons is for those who want a dominant silhouette that will attract attention, but not be overbearing. Lower tops are more versatile, cleaner and easier to style. They both feature the heart logo, and are made from the same material.

Samba Comme des Garcons: The New Wave Everyone Wants

The CDG Converse defined a first era in CDG sneakers culture. Converse x Comme des Garcons’ Play Chuck 70 laid down the foundation. The Samba Comme des Garcons is the next step. The Samba is a classic, but this collaboration with CDG goes beyond the hype. The leather upper and heart logo of the Samba create an unexpected combination. It’s as if it was meant to be. Sneakers are not the only thing that people have. The CDG Effect is when you buy a shoe because it looks great after two years.

CDG Cardigan: The underrated piece of the collection

Most people discover CDG Play through a tee-shirt or a sneaker. Those who stay, find the cardigan. The CDG Cardigan made of lambswool, woven with the CDG logo on the chest is what separates CDG lovers from CDG collectors. It is warmer than you expect, more versatile than you expected, and better quality than other streetwear items at this price.

Wear over a CDG shirt. Pair it with Converse. Wear without anything beneath the right evening. Design is identical to everything CDG Play makes, nothing extra or lacking.

How to Buy Comme des Garçons Play Without Getting Fooled

CDG Play’s community does not always discuss the fake market for their brand. Fake heart logos, low-quality fabrics and stitching that unravels after three washings are all common. CDG Play Cotton is a unique weight and cannot be duplicated by fast fashion. Commedesgaarcons.com has a CDG Play Collection that is authenticated. All pieces are verified, and each category is covered. Save up to 55% off retail prices in the US or EU and receive free shipping.